Built for teen girls by (former) teen girls.
Sandy & Anna
Sandy Bassin moved to New York City after completing her bachelor’s degree in psychology. While raising her children, Sandy founded a female-operated company which was featured in Oprah Magazine, People Style Watch and Refinery 29. She then set out to work one-on-one with girls and became a certified coach through Teen Wisdom, the first coaching company in the United States created solely for the empowerment of teen girls and young women.
Anna Tree grew up in New York City, where she attended Trinity School. She later became an attorney and entrepreneur, starting her own law firm in 2014. Anna is passionate about helping girls and women advocate for themselves. She has served on the board of several nonprofits and has worked extensively with adolescents in crisis, providing both mentorship and legal services.